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Our Team

At The Impact Advantage we believe that purpose and profit go hand in hand and that when measured in the right way a company’s social impact becomes one of their key levers to accelerate their commercial growth. 

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Meet The Team


Founder & Chief Executive Officer

Jimmy Cockerton

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Impact Advantage was conceived by its founder, Jimmy Cockerton. With a rich background spanning 25 years in the public sector, big tech, and impact investing, Jimmy embodies a unique blend of the hippy ethos and capitalist mindset. His journey, which includes managing social impact and sustainability initiatives at Microsoft, fuelled an unwavering commitment to unite purpose and profit under the banner of Impact Advantage.


Chief Growth Officer

Lauren Jones

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Lauren Jones is a former footballer scouted by Chelsea who at the age of 13 broke her back leaving her in a wheelchair. After recovering Lauren pursued a career in wheelchair tennis becoming Junior World Number 1 in 2 years! Lauren brings her high levels of resilience to helping Impact Advantage expand its reach and the impact it ultimately delivers to society.


Chief Technology Officer

Rees Watkins

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Rees is our CTO and manages our product development and technical roadmap.  With over 27 years experience across data security, cloud solutions, software development and AI Rees ensures what we build is functional, secure, performant and usable.


Product Manager

Ife Akanmu

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Ife is our product manager with a passion for social impact. Ife runs digital literacy initiatives in underserved communities and has been appointed as a pioneer African Development Bank (AfDB) Digital Ambassador. Ife translates what our customers and society need into the tech that enables them to do it easily and efficiently. 

Want to join the team?

Are you passionate about making a positive impact and driving change? At Impact Advantage we're always on the lookout for talented individuals who share our vision and values. If you're eager to be part of a dynamic team dedicated to creating meaningful solutions and making a difference in the world, we'd love to hear from you. Explore our current job openings and take the first step towards an exciting career with Impact Advantage

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